The journey to market can be equal parts anticipation and trepidation.
We relish the journey from product development through to market launch – this is when brands come alive and products sing (and hopefully sell).
We savour our role in this process, whether it is to negotiate a deal, to prepare an agreement (e.g. manufacturing or distribution agreement, licence, franchising or other agreement) or to advise on product packaging and compliance with consumer laws.
We sweat the small print so you can focus on the market.